What We Do.

Our Vision

Our vision is to work with and through our members and partners, to achieve global obesity-related targets including halting the rise of obesity, and to shape the global narrative.


There are a number of ways we work with our Member organizations as well as other professional bodies. In this section you can see a series of different initiatives, which, depending on your area of interest, you can get involved with. These range from round-tables we convene to discuss policy, advocacy training for patients, educational training for healthcare professionals and communication campaigns to amplify the work we are doing to a wider audience – to name a few.

Our Mission

To promote the practice of Obesity Medicine by providing opportunities for local obesity specialists to network, share best practices, and educate the medical community and the public about the disease of Obesity. We are the premier group of obesity medicine and treatment specialists providing a comprehensive resource for the latest in disease state and management of obesity.

What Do Our Targets Want?

  • What does NEOS provide that our Primary target wants? Networking, support system, collegial environment for information-sharing and collaboration for patient care and advancement of obesity care.


  • What does NEOS provide that our Secondary target wants? Education and resources with basics of obesity care. Ex: dietary plan, exercise prescription, motivational interviewing, billing and coding/business management, how to talk about bariatric surgery. Resources for access to community resources (food banks, eating d/o treatment, therapists)


  • What does NEOS provide that our Tertiary target wants? Information on recognizing obesity, demographics, etiology, importance of treatment, advocacy, and bias information.

“If the childhood obesity epidemic remains unchecked, it will condemn many of our kids to shorter lives, as well as the emotional and financial burdens of poor health."

Richard Carmona

Who Are Our Targets?

  • Who is our Primary target? (Male/female, age range, geography, income level, job titles, lifestyle characteristics, etc.) obesity providers (obesity medicine specialists, primary care providers, endocrinologists, GI, OB/Gyn, bariatric surgeons, NPs, PAs) – clinical practice in New England including patients with obesity, treating obesity, has basic knowledge of obesity, recognize obesity as a disease, with satisfactory access to resources such as comfort with prescribing AOMS, person has an interest in networking with physicians and establishing collaborative care for their patients.


  • Who is our Secondary target? Providers new to the practice of obesity (less experience and fewer resources but with great interest in treating obesity); possible lack of access to multidisciplinary care (psychology, exercise physiology, RD, bariatric surgery);


  • Who is our Tertiary target? Newer medical graduates (including residents, fellows) and health care providers who want to be educated regarding obesity care; also, affiliated specialists such as exercise physiologists/trainers, health coaches, psychologists, dietitians/nutritionists, pharmacists, medical students.

“People tend to think of overweight and obesity as strictly a personal matter, but there is much that communities can and should do to address these problems."

David Satcher

What Should We Focus Our Offerings/Messaging On?

What are the top 5 benefits sought by our Primary target?

  1. Support (handouts, resources such as apps or services/websites)
  2. Networking (social gatherings – in-person as able; virtual otherwise)
  3. Collaboration (see above)
  4. Information (lectures, panels for exchange of information on best-practices, guidelines, state-of-the art updates; Case-of-the-month)
  5. Camaraderie (intangible support provided by being a member of the group) 
Know More

1. What are the top 5 benefits sought by our Secondary target? Information, support, resources; consider mentorship pairing program?

2. What are the top 5 benefits sought by our Tertiary target? Information, support, resources

3. Who is our competition? Competitors in term of people’s resources (TIME and MONEY) = TOS, OMA

4. How well does each competitor deliver on NEOS’ top 5 benefits for each target? (from your target’s point of view, not yours) N/A

5. What one or two key benefits can NEOS do a better job of owning? 

a. Resources for establishing/flourishing a local obesity practice, or integrating obesity into another practice (primary care or specialty). 

b. We can offer more local and quality networking and educational opportunities. 

c. Mentorship opportunities for students, fellows and early practice providers.

d. We mix research + clinical + local resources for MA and New England specific concerns.